10 tips om meer bezoekers naar je blogs of website te genereren
Het kan zeer frustrerend zijn wanneer je een ijzersterk blog hebt geschreven of een pagina hebt aangemaakt die zeker het lezen waard is, maar er geen of nauwelijks verkeer is. Door de juiste online marketing tools kan je dit wellicht voor zijn. Middels de onderstaande 10 tips voor meer verkeer naar je website of blog kan jij deze bezoekers binnenhalen.
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Waar ga je het verkeer vandaan halen?
Met de inzet van de juiste online marketing tools kan jij de juiste bezoekers genereren. SEO zal een zeer belangrijk onderdeel zijn van het binnenhalen, maar wat ga je nog meer doen? E-mailmarketing, maar wie? Social Mediamarketing, maar welke kanalen? Wanneer je goed nadenkt wie jouw website of blogs interessant vinden kan je het targetten en via passende kanalen je verkeer
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Schrijf wat de bezoeker wil lezen
De content aanpassen op de bezoeker is misschien makkelijker gezegd dan gedaan, maar wel zeer essentieel. Wat denk je wat de bezoeker wil lezen en waarop zal de bezoeker juist afhaken? Willen de bezoekers een wetenschappelijk artikel of juist meer een gemakkelijk lijstje? Probeer je te verplaatsen in de bezoekers en pas daarop jouw content aan. Er zijn verschillende online marketing tools en artikelen die jou hierbij kunnen ondersteunen.
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Backlinks naar jouw website of blog
Om waardevolle backlinks te verkrijgen moet je soms lang zoeken, het is helaas niet altijd makkelijk. Eén zeer waardevolle manier om backlinks te krijgen is door interviews. Interview klanten en/of experts. De kans is namelijk groot dat zij hun eigen input willen delen met hun netwerk. Daarnaast is dit ook extra content wat ook waardevol is.
Wat ook kan helpen is een eigen netwerk op te bouwen met andere blogs of websites waarbij er naar elkaar wordt gelinkt zodat iedereen er iets aan heeft. Geen echte online marketing tool, maar wel zeer waardevolle toevoegingen voor meer verkeer.
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Interne links
Ook interne links dragen bij aan meer bezoekers op jouw website. Dit komt omdat zij zich makkelijker kunnen navigeren tussen de verschillende pagina’s en content. Door de belangrijkste pagina’s of blogs aan te prijzen op andere pagina’s zal het verkeer naar de desbetreffende pagina of blog toenemen.
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Pop-ups
Het implementeren van pop-ups is een grijs gebied. Het kan zorgen voor irritaties bij de bezoekers, maar ook de bezoekers langer op jouw pagina houden dan wel niet door te sturen naar een andere relevante pagina. Deze pop-up moet tactisch worden geplaatst en niet midden in het scherm. Tactisch kan bijvoorbeeld rechts onderin het scherm zijn, waarbij de pop-up niet hinderlijk is. Wanneer de bezoeker dreigt weg te gaan kan deze pop-up worden ingezet.
- Maak je content deelbaar
Door jouw blog of pagina makkelijk deelbaar te maken kunnen de bezoekers dit delen met hun netwerk. Een voorbeeld van een makkelijk online marketing tool om het deelbaar te maken is de click to tweet tool.
- Vraag je eigen netwerk om het te delen
Vraag aan je vrienden, collega’s en kennissen om het te delen voor jou. Hierdoor bereik je gemakkelijk weer duizenden andere mensen. De eerste stap begint dat te gaat bij jezelf.
- Deel je content op forums en communities
Er zijn op het internet verschillende groepen waar je links en stukjes content kan plaatsen. Een veel gebruikt platform hiervoor is LinkedIn. Door het hierop te plaatsen kan het gemakkelijk worden verspreid en wordt je bereik groter.
- Deel je database
Door regelmatig jouw database te updaten en ook te delen blijven de artikelen of pagina’s relevant en interessant voor de doelgroep.
- Plaats een call to action
Door een call to action te plaatsen op andere locaties dan het artikel zelf kan je bezoekers binnenhalen. Een voorbeeld hiervan is een call to action in jouw email-handtekening. Elke persoon die jouw email binnenkrijgt kan op de link klikken om naar het artikel te gaan.
Vele online marketing tools zijn zeer interessant om in te zetten voor het genereren van meer bezoekers. Enkel het plaatsen van een blog of het aanmaken van een pagina is meestal niet voldoende.
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